During May 21’s virtual presentation of the ‘Event Marketing Awards 2020’, the most prestigious award show for live marketing in Asia-Pacific, SMS GROUP was honored as this year’s most awarded winner and best of competition taking home an impressive 13 awards totally (four ‘Gold’, five ‘Silver’ and three ‘Bronze’ awards) for work for clients Mercedes-Benz, Volkswagen, Porsche, SAIC Motor and Nu Skin, plus also winning the ‘Grand Prix – Best of Brand Experience’ for Mercedes-Benz with the ‘BAM Festival 2019’ case.
The total 12 case awards cover 10 categories, including ‘Best Brand Activation’, ‘Best Brand Experience – B2C’, ‘Best Business Solution’, ‘Best Creative Idea’, ‘Best Game Changer’, ‘Best Incentive’, ‘Best Launch Event’, ‘Best Media Event’, ‘Best Outdoor Event’, and ‘Best PR Stunt’.
SMS GROUP won the singular ‘Grand Prix – Best of Brand Experience’ of the award show for Mercedes-Benz, awarded to the highest decorated case of the competition ‘BAM Festival 2019’, which received a ‘Gold’ award for the ‘Best Creative Idea’, a ‘Gold’ award as the ‘Best Launch Event’, and a ‘Bronze’ for being the ‘Best Business Solution’. The mega-event helped Mercedes-Benz Hong Kong rejuvenate their brand and appeal to a broader customer base with a refreshed brand image that would speak to a distinctly younger audience leading modern lifestyles within an experiential framework.
AWARDS LIST
Mercedes-Benz BAM Festival 2019
Grand Prix
Best of Brand Experience
GOLD
Best Creative Idea
Best Launch Event
BRONZE
Best Business Solution
Volkswagen Arteon Tour 2019
GOLD
Best Brand Activation
SILVER
Best Brand Experience – B2C
Best Business Solution
Porsche Taiwan Sportscar Together Day
GOLD
Best PR Stunt
SILVER
Best Game Changer
BRONZE
Best Outdoor Event
MG Live
SILVER
Best Launch Event
BRONZE
Best Media Event
Nu Skin Live
SILVER
Best Incentive
“We feel honored to have more cases than ever recognized at the Event Marketing Awards in 2020,” said Mr. Charlie Chen, President and CEO of SMS GROUP. “The Event Marketing Awards are amongst the most prestigious in the industry, and we are up against the strongest campaigns. To be recognized amongst this degree of excellence is an accolade to the talent and spirit of creative collaboration amongst the colleagues here at SMS GROUP. I could not be prouder of their exceptional work.”